摘 要
在我国，随着电子商务的发展，第三方电子商务平台开始出现并逐步受到人们的关注与应用。个人店铺作为电子商务的新兴形式，由于网上店铺的方便快捷、简单易行、快速交易、方便打理、形式新颖等特点，从刚刚兴起便得到了很多人的喜爱并且得到了迅猛发展。因此对于借助电子商务第三方平台的个人店铺运营具有重要的研究意义。
本文主要分析了电子商务的发展现状以及电子商务的主要运营模式，详细介绍了第三方平台的特点、功能以及在电子商务中的具体应用，同时结合作者自己经营的网上店铺实例，分析了基于电子商务的网上店铺的现状、机遇以及运营方面的优势与劣势，对网上店铺的运营模式的构建进行了具体的分析以及提出了基于电子商务平台的网上店铺的更好发展的相关建议。最后对全文进行了系统的回顾和总结。
关键词：电子商务 第三方平台 个人店铺 运营
Individual shops in the third party platform development operation analysis
Abstract
In China, with the development of e-commerce, the third party e-commerce platform began to appear and gradually got the attention of people and application. Individual shops as electronic commerce emerging form, because the online shop in a fast, convenient and simple, rapid trading, convenient do, form new features, up from just gets a lot of people like and got rapid development. So by third party for e-commerce platform personal shop operation has the important research significance.
This paper mainly analyzes the electronic commerce development present situation and the main operation mode of electronic commerce, detailed introduces the characteristics of the third party platform, function and the specific application in electronic commerce, and combining with the author operate their own online shops in example, based on the analysis of electronic commerce online shop status, the opportunity and the operation of advantage and disadvantage, online shops to the operation mode of the construction of the concrete analysis and put forward based on the electronic commercial platform online shops in the development of better related Suggestions. The last of the full text of the system review and summarize. Key words: The electronic commerce The third party platform operation
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