摘要

随着互联网技术的不断发展和完善,交易模式已经不局限于传统的面对面方式,而正以一种新兴的电子商务形式出现在世人的面前。同时,信息技术的发展与普及使得人们可以将大规模的分散在不同角落、互不相识的消费者集中起来进行消费。正是基于这两方面的条件,企业将电子商务与团购模式相结合,开始利用互联网发展团购电子商务新模式。随着移动通信与互联网技术的日益融合，移动电子商务凭借技术和应用上的优越性，开始成为传统电子商务的有益补充，显示出强大的生命力和发展潜力。因此,本文将以移动商务的团购模式作为主要的研究对象，根据相关的数据分析，找出目前发展模式存在的不足，再结合相关的文献提出改善建议。

关键词：移动商务网络团购信任

Abstract

Along with the Internet technology development and improvement, trade pattern is not confined to the traditional face-to-face way, and is a new form of e-commerce in the presence. At the same time, the development of information technology and popularization of large-scale so people could will spread out in different corner, strangers consumer focus to consumption. It is based on the two conditions, the enterprise will electronic business affairs and combining bulk mode, started to use the Internet development group buying electronic commerce new mode. As the mobile communication and the Internet technology increasingly fusion, mobile electronic business with technology and application of superiority, began to become the beneficial supplement of the traditional electronic commerce, show strong vitality and development potential. Therefore, this article will move to the business team as the main research object model, according to relevant data analysis, find out the shortcomings of the current development model, combining relevant document puts forward improvement suggestion.

Keywords: mobile business network group buying trust