浅析电子商务在农业领域的应用与发展
当前，随着农业结构调整和高效生态农业的发展，我国农民对信息服务方式的需求发生了新的变化，一些购销大户、农民专业合作社、种养大户、农业龙头企业等农业生产经营主体特别需要通过电子商务手段及时获取市场行情，降低营销成本，提高生产经营效益。无论在国外还是在国内，电子商务成功实例大多集中在影像、图书制品等标准化程度比较高的领域，或是在数字化产品领域。但对农业来说，由于农业生产的特点以及农业标准化程度较低等众多原因，开展农业电子商务步履艰难，真正成功的农业电子商务公司凤毛麟角。怎样突破农业电子商务瓶颈，尽快提高我国农业国际竞争力，是值得我们深入研究的一个重大课题。
关键词：电子商务 中国农业领域 应用 发展
The analysis of electronic commerce in the agricultural application and development
ABSTRACT
At present, with the adjustment of agricultural structure and the development of efficient ecological agriculture, our country farmer to information service needs to produce new change, some of the purchase and sale of large, specialized farmer cooperatives, grow large family, leading agricultural enterprises, agricultural production and operation of the main special needs through e-commerce means timely access to the market, reduce the cost of marketing, improve production and management efficiency. Whether at home or abroad, the success of e-commerce examples are mostly concentrated in the image, the products standardization degree relatively high field, or in the field of digital products. But for agriculture, due to the characteristics of agricultural production and agricultural standardization degree is low for many reasons, the development of agricultural e-commerce is difficult, the real success of the agricultural electronic commerce company very rare. How to break through the bottleneck of electronic commerce of agriculture, improve the international competitiveness of China’s agriculture, is worthy of our in-depth study on a major issue.
KEY WORDS：electronic commerce application development of Chinese agriculture
目 录
中文摘要
3.1电子商务在未来发展趋势中，要加快农产品品牌化和标准化建设
3.2 电子商务在未来发展趋势中，要重点加强垂直化农业网站的建设…………..
