最炫名族风——碧螺春茶叶包装设计
摘要
茶叶在中国具有千年的历史,经过历史的变革,茶叶文明逐渐兴起,形成了茶文化体系。中国人已经越来越离不开茶,饮茶已经成为了中国人的一种习惯和传统。在绿茶中,太湖碧螺春茶是最具代表性的绿茶之一,是“中国十大名茶”,在国内外都享有盛誉。随着市场经济的发展,商品包装越来越受到重视。中国包装业也逐渐得到发展,形成了一个比较完整的体系,而中国茶叶包装也在其中得到了迅速的发展。茶叶包装作为具有民族特色的物品的“外衣”,巳经成为了中国茶文化的一个重要组成部分,发挥着重要的作用。现在的茶叶包装巳经不仅仅只是起到保护商品的作用,更重要的价值是能够起到美化商品,提高商品文化附加值,吸引消费者,以致于能在市场竞争中鹤立鸡群。
本论文主要研究太湖碧螺春茶包装设计,从太湖碧螺春茶的历史背景、蕴含于其中的茶文化,发掘出太湖碧螺春茶深厚的文化底蕴,以文化为背景突显太湖碧螺春茶包装的个性,适应当今包装潮流的发展,然后通过将太湖碧螺春茶包装实例的分析整理,找出太湖碧螺春茶包装设计的利弊,扬利抑弊,争取为太湖碧螺春茶包装设计开启新思路。
关键词: 太湖碧螺春茶 包装设计 发展趋势
Abstract
Tea has the millennium history in Chinese, through historical changes, tea culture gradually on the rise, the formation of the tea culture system. Chinese already more and more cannot do without tea, tea drinking has become a habit Chinese and traditional. In Green Tea, Taihu Green Tea Spring Snail tea is one of the most representative, is the “China ten tea”, have enjoyed a good reputation at home and abroad. With the development of market economy, commodity packaging is paid more and more attention. Chinese packaging industry has been developed gradually, formed a relatively complete system, and Chinese tea packaging which has a rapid development. Tea packaging as the national characteristics of goods “coat”, has become an important part of China tea culture, plays an important role. Now the tea packaging has been not only play a role in the protection of goods, more important is to beautify the commodity, improve value-added commodity culture, to attract consumers, so that competition in the market to stand head and shoulders above others.
This paper mainly studies the Taihu Spring Snail tea packaging design, from Taihu Spring Snail tea history background, which is contained in the tea culture, tea culture Spring Snail unearthed in Taihu deep, to culture as the background to highlight Taihu dragon Jingcha packaging personality, adapt to the current development trend of the packing, and then through the analysis of Taihu Spring Snail tea packing case finishing, find the advantages and disadvantages of Taihu Spring Snail tea packing design, its disadvantage, for the opening of new ideas for Taihu Spring Snail tea packing design.
Keywords: packaging design development trend of Taihu Spring Snail tea
