摘要
标志，作为人类直观联系的特殊方式，不但在社会活动与生产活动中无处不在，而且对于国家、社会集团乃至个人的根本利益。越来越其极重要的独特功用。各种国内外重大活动、会议、运动会以及邮政运输、金融财贸、机关、团体及至个人（图章、签名）等几乎都有表明自己特征的标志，这些标志从各种角度发挥着沟通、交流宣传作用，推动社会经济、政治、科技、文化的进步，保障各自的权益。随着国际交往的日益频繁，标志的直观、形象、不受语言文字障碍等特性极其有利于国际间的交流与应用，因此国际化标志得以迅速推广和发展，成为视觉传送最有效的手段之一，成为人类共通的一种直观联系工具。
关键词：图文；文字标志；发展与创新
Abstract
Special way to mark, as intuitive human contact, not only in social activities and production activities everywhere, and the fundamental interests of the state, social groups and even individuals. Increasingly important unique function. Variety of domestic and international major events, conferences, sporting events, as well as postal transport, finance, Finance and Trade, institutions, organizations and up to personal (stamp, signature), almost all show signs of their identity, these signs from a variety of angles to play with to communicate and exchange advocacy role to promote the socio-economic, political, technological and cultural progress, and to protect their respective interests. With the increasingly frequent international exchanges, marked by an intuitive, image, without language barriers and other characteristics is extremely conducive to international exchanges and applications, rapid promotion and development of international flags, one of the most effective means of visual transmission become the common human intuitive contact tool.
Keywords: Graphics; word mark; Development and Innovation
目录
摘要……………………………………………………………………………………………1
Abstract ………………………………………………………………………………………1
前言 …………………………………………………………………………………………1
- 图形与文字在平面设计中的起源
1.1图形…………………………………………………………………………………………1
1.2文字…………………………………………………………………………………………3
1.3图文起源的启示…………………………………………………………………4
1.3.1文字的写实性…………………………………………………………………………4
1.3.2图形的抽象性…………………………………………………………………………5
1.3.3图文表象的象征性………………………………………………………………… 5
二、标志设计中字体运用的体现
2.1标准字体的设计 …………………………………………………………………………6
2.2 文字性标志的设计 …………………………………………………………………… 6
三、文字标志设计的功能优势
四、文字标志的发展意义与创新
4.1文字标志的发展意义与创新 …………………………………………………………7
4.2文字标志的创新技法探究 ……………………………………………………………8
4.2.1图形化文字的沿革…………………………………………………………………8
4.2.3传统视觉元素与设计构成理念的结合…………………………………………9
结语……………………………………………………………………………………………10
注释……………………………………………………………………………………………10
参考文献 ………………………………………………………………………………… 11
致谢……………………………………………………………………………………………12
