随着现代材料科学的飞速发展，各种新型材料不断涌现，为我们设计工作者提供了广阔的选择余地。本文将对展示设计中材料运用的特点加以讨论，同时分门别类介绍一些新型材料的实际运用方法。展示设计作为现代企业营销决策中的一个环节，它的根本目的在于两个方面：一是展示商品，二是宣传企业形象。我们的所有设计工作都是围绕着这两个根本目的展开的，落实到具体设计中，对我们直接影响最大的就是产品形态特征和企业视觉形象系统。所以我们运用材料的原则就是在整个企业营销策划的框架下，符合企业形象系统的要求，突出产品的形态特征。
关键词：装饰材料；形态特征；展示设计
Abstract
With the rapid development of modern materials science, all kinds of new materials continue to emerge, and provide a broad choice for our design workers. This article will demonstrate the use of materials in the design characteristics to be discussed and categorized some of the practical application of new materials. The show is designed as a part of the modern enterprise marketing decision-making, its fundamental purpose is two-fold: First, the display of goods, the second is to promote corporate image. All of our design work revolves around these two fundamental purpose of the expanded, and to the specific design, a direct impact on our largest products morphological characteristics and corporate visual image system. Therefore, we use the principle of material is in the entire corporate marketing planning framework, in line with the requirements of the corporate image system, the morphological characteristics of the prominent products.
Key words: Decorative materials; morphological characteristics; display design
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