“海南游轮”主题VI设计中辅助图形的创新设计
VI设计即企业VI视觉设计，VI全称VisualIdentity，通译为视觉识别系统，是将CI的非可视内容转化为静态的视觉识别符号。对海南游轮主题来说设计到位、实施科学的视觉识别系统，是传播海南游轮旅游理念、建立主题知名度、塑造主题形象的快速便捷之途。一套成功的海南游轮主题的VI设计，对内可以增强游客的认同感和归属感，增加旅游团队凝聚力，对外可以树立海南游轮主题的整体形象，整合资源，有控制的将海南游轮主题旅游信息传达给大众，通过特定的视觉符号，强化受众的意识，从而获得大众的认同。文中通过分析主题的现状以及辅助图形对其作用，探讨辅助图形的分类以及设计中的色彩、造型要素，最后因此为理论基础，展开“海南游轮”主题VI及辅助图形设计。
关键词：海南游轮；品牌形象；辅助图形；VI设计
VI visual design, VI design namely enterprise VI full name VisualIdentity, translate for visual identification system, is the CI of visual content into static visual identification symbols.For hainan cruise theme design in place, implement scientific visual identification system, is spread the idea of cruise tourism in hainan, to establish the subject awareness, theme image from quick and easy way.A successful cruise hainan theme of VI design, internal can strengthen the identity of the tourists and the sense of belonging, increase tourism team cohesion, foreign can establish the whole image of hainan cruise theme, integrate resources, have control will cruise theme in hainan tourism information to the public, through specific visual symbols, strengthening the consciousness of audience, in order to gain the public’s approval.This paper analyzes the present situation of the theme and auxiliary graph to its function, and to explore the classification of auxiliary graphic design of the colour, modelling element, finally, so based on the theory of “cruise” hainan topic VI and auxiliary graphic design.
Key words: hainan cruise ships；Brand image；Auxiliary graph；VI design
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