汉文字在平面设计中的应用
摘 要
本文以平面设计，品牌字体或企业名称个性化的视觉表现形式的设计原则为切入点，通过怎样得到文字的视觉个性化语言在视觉识别中的兼容并蓄来展开论述，分析了汉文字在平面设计中的个性原则和具体表现技巧，阐述了汉文字视觉识别个性化和视觉识别实际应用之间的关系，指出汉文字个性化表现必须关注其自身的表现内涵，方能有效发挥其视觉识别形象的作用。
【关键词】平面设计；汉文字；创意设计
Abstract
Based on graphic design, personalized brand font or enterprise name, the design principles of visual representation as the breakthrough point, through how to get a personalized visual language from the text to discourse upon the eclecticism in visual identification, analyzes the character of Chinese characters in planar design principle and concrete performance skills, this paper expounds the personalized visual identification and visual identification of the actual application in Chinese characters, the relationship between the points out Chinese writing personalized performance must focus on its connotation, in order to effectively play the role of the visual image recognition.
【Keywords】 Graphic design; standard font; creative design
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