基于黄石文化特色的旅游纪念品的开发与设计
摘要： 随着经济的飞速发展，中国旅游业呈现快速发展的趋势，促使各地积极构建旅游地。而旅游纪念品是旅游商品的核心部分，在旅游产业链中扮演着重要的角色，直接关系到旅游景区的品牌宣传和经济利益。如今的旅游市场大同小异的旅游纪念品根本无法满足游客求新、求异的个性化消费需求，直接影响着游客的购买行为。本文针对旅游地形象的相关问题，研究和分析旅游地纪念品的文化价值，从纪念品设计的角度，首先通过查阅书籍和市场调查等方式了解我国旅游纪念品的市场现状，通过分析黄石市独特的地域文化特色，自然地理特征、历史文化特征、民俗文化特征，为黄石市的旅游业发展设计了一系列旅游纪念品。
关键词：黄石；旅游纪念品；文化
Based on the Yellowstone cultural characteristics of the development of tourism souvenirs and design
Abstract : With the rapid development of economy, China showed a trend of rapid development of tourism, everywhere to actively build a tourism destination.Tourism souvenir is the core part of tourism commodity, plays an important role in the tourism industry chain, is directly related to brand promotion and economic benefit of the scenic spots.Today’s tourism market more or less the same souvenirs can not satisfy the tourists’, achieves personalized consumer demand, a direct impact on purchase behavior of tourists.Related questions of tourist image, the author of this paper, the research and analysis of tourist souvenirs of cultural value, from the perspective of souvenirs design, first of all, through access to books and market research methods such as understanding the market situation of tourist souvenirs, through the analysis of the regional culture of huangshi city special features, natural geographical features, history and culture, folk culture characteristics, for the tourism development of huangshi city designed a series of tourist souvenirs.
Keywords : Yellowstone;Tourist souvenirs;culture
