论食品包装的审美性
摘要
一件商品要想稳定的立足于市场，不仅仅需要优质的质量，而且还需要具有符合现代人类审美的包装设计，产品的包装设计是一件产品的外在表现。食品与人们的日常生活中息息相关，是维系生命必不可少的元素。随着时代的进步，食品对于人们的意义不再停留在填饱肚子上，随着生活物质水平的提高，人们对美的追求也在逐步提高。在食品市场日益竞争激烈的今天，其包装的审美性对于促进销售和塑造品牌有很大的影响，本文将围绕如何协调消费者、食品自身、食品包装以及企业之间的关系，如何激发消费者的购买欲望并最终达到使产品畅销展开论述。
关键词： 食品包装；审美；销售
Abstract
To stabilize a commodity based on the market， not only need high quality， but also need to comply with modern human aesthetic packaging design， product packaging design is the outward manifestation of a product. Food and closely related to people’s daily life， is an essential element in sustaining life. With the progress of time， the significance of food for people to stay on longer to fill his stomach， with the improvement of material living standards， people pursuit of beauty is gradually improving. The increasingly fierce competition in the food market today， its aesthetic package for promoting sales and build brand has a great influence， this article will focus on how to coordinate the relationship between consumers and the food itself， food packaging and between enterprises， how to motivate consumers the desire to buy and ultimately selling the product to start on.
Keyword： Food Packaging；Aesthetic；Sell
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