浅谈服装吊牌设计
[摘要] 服装吊牌是一张小小广告牌，是一种连接服装与消费者的纽带，吊牌将文字、图形和色彩信息通过一定的形式组合成视觉传达的特征符号，消费者在购买服装商品之时，通过吊牌识别服装信息，因此吊牌对提高服装企业的品牌形象有着积极的作用，也是现代时装文化的必然产物。
本文主要对服装的吊牌设计进行了较为浅酌的分析，阐明了吊牌在现代服装中的原则、要素与吊牌设计的发展趋势。
关键词：服装 吊牌设计 原则 趋势
Abstract
Clothing tag is a small billboard, is a connection of the garment and consumer bond, tag text, graphics and color information through some form of visual communication feature symbol, consumers in the purchase of clothing products, clothing tag identification through information, thus to improve the enterprise brand clothing tag the image has a positive role, but also the inevitable result of the modern fashion culture.
This article mainly to clothing tag design undertook relatively shallowly analysis, clarified the tag in the modern clothing principles, elements and logo design trends.
Key words: logo apparel design trends
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