浅谈街头涂鸦文化在平面设计中的影响
摘要
街头涂鸦作为一种非主流文化,刚兴起时,其负面影响诸多,大多为人们宣泄内心对社会的不满,一度被各国政府立法禁止,后来众多知名艺术家参与街头涂鸦当中,提高其文化内涵,改变其性质,融入积极乐观的理念于其中,从而逐步改变它的社会定位。其本质是淳朴、纯真并带着浓重的感情色彩,所以它已逐渐被人们在情感上认同。本文主要分析了街头涂鸦艺术在平面设计中的运用,阐述了街头涂鸦艺术对平面设计的影响,在当今这个商业气息浓云的经济社会里,街头涂鸦艺术以其充满活力和激情的特殊性融入我们的生活,街头涂鸦与平面设计所结合,能够使设计艺术中融入浓厚的情感色彩元素,使平面设计不再是冰冷的毫无感情的图形或文字,对当今企业的形象设计和社会的繁荣进步起到了不可忽视的作用。
关键词:街头涂鸦;平面设计;情感文化
Abstract
Graffiti as a kind of non-mainstream culture, has emerged, its negative influence many, mostly people express inner dissatisfaction with society, had been banned by national governments, then many famous artists of graffiti, improve its cultural connotation, change its properties, into the positive idea in it, so as to gradually change its social position.Its essence is a simple, pure and with a heavy emotional color, so it has been gradually recognized by people emotionally.This article mainly analyzes the graffiti art in the application of plane design, this paper expounds the influences of the graffiti art of graphic design, in today’s commercial thick clouds of the economic society, graffiti art with the particularity of passion and vitality into our lives, graffiti with graphic design, can make into strong emotional color elements in design art, make the graphic design is no longer cold without the feelings of graphics and text, and graphic design to the prosperity of today’s society progress in the field of play a considerable role.
Keyword:graffiti;The plane design;Emotional culture