摘 要
现在，为了使视觉识别能以最快的速度、最便捷的方式加以传播，以利于树立良好的形象，有必要建立视觉识别的信息传递系统。
在所有视觉识别要素中，标志、标准字、标准色是整个系统中的核心、这三者的创造和选择最为艰巨，也是最能表现设计能力可以这么说，标志，标准字、标准色三要素是最为表现企业的地位极实力。是视觉识别的核心，同时，这三者也是通过广泛传播取得大众认同的统一符号。
在艺术院校展览的形象设计中，标志设计的表现方法也更别出心裁。它既需要兼顾到展览作品的风格走向，也需要有较强的识别力。这对于设计者来说是一大挑战。在艺术院校展览中，学生作品为主，每个学生所表现出来的风格都有有所不同。在展览的形象设计上需要找到一个所要传播的主题，并运用在整套的形象设计中。而标准就是表其精华。
好的视觉识别系统应具有，有效的传达理念、强烈的视觉识别效果、整体风格的统一性、具有独特的艺术魅力。
关 键 词：视觉识别系统 手法 传播力 感染力
Abstract
Now, in order to visually identify the fastest, most convenient way to disseminate them, in order to help establish a good image, it is necessary to establish the transmission of information systems for visual recognition.
All the elements of visual identity, logo, standard word, standard color is the core of the entire system, create and select the three most difficult, is the best performance design capabilities can be said that the three elements of the flag, standard word, standard color is the most performance status of the enterprise very strength. Visual identification of the core, at the same time, these three is achieved through the wide dissemination of the unified symbol of the public identity. VI, other elements have to multiply from.
In art colleges exhibition image design, logo design, performance and more ingenuity. It needs to take into account the style trend of the exhibition works, also need to have a strong discriminating. This is a major challenge for designers. In the exhibition of art colleges, student work-based, has a different style each student has shown. In the need to find the one you want to spread the image of the design of the exhibition theme, and apply a comprehensive set of image design. The standard table is its essence.
Good visual recognition system should have, effectively communicating a vision, a strong visual identity effect, the overall unity of style, has a unique artistic charm.
Keywords: Visual recognition system practices spread of power appeal
目 录
中文摘要 …………………………………………………………………………………… Ⅰ
Abstract …………………………………………………………………………………… Ⅱ
目录 …………………………………………………………………………… Ⅲ
绪论 …………………………………………………………………………… 1
1 标志对于视觉识别系统的意义 ………………………………………………… 2
1.1标志在视觉识别系统中的作用 ……………………………………………… 2
1.2标志的意义 …………………………………………………………………… 2
1.3标志图形元素的造型 ………………………………………………………… 2
2 标志设计中所该体现的设计本质 ………………………………………………… 3
2.1从“心” 出发 …………………………………………………………………… 3
2.2心思的梳理让我们知道我们需要什么 ………………………………………… 4
3 标志如何去感染大家 ……………………………………………………………… 5
4 艺术院校毕业设计展会展形象标志的表现 …………………………………… 5
结束语 ………………………………………………………………………………… 7
参考文献 ……………………………………………………………………………… 8
致谢 …………………………………………………………………………………… 9
