中国的传统文化博大精深,具有丰厚的底蕴和丰富的内涵,因此中国的传统文化可以说是数不胜数。一个优质的包装设计不仅可以表达很多重要的信息,还可以集中消费者的注意力。中国传统元素的应用为现代包装设计的发展提供了广阔的空间。对传统元素在现代包装设计中的价值、系统分析和研究,阐述了对中国传统元素对提高现代包装设计的文化内涵,传递中国传统文化的精神与气质,探索现代包装设计的商业空间,传统图形、色彩、材质和工艺传统元素在现代包装设计中的发展趋势进行系统分析和探讨。包装设计是通过其独特的艺术形式,传递产品信息,企业文化,在国际交流中保持自己的传统和民族,促使民族传统文化走向国际化的发展具有不一般的含义。
关键词:包装设计;中国文化;传统元素
Chinese traditional culture is broad and profound, has a rich culture and rich connotation, so the traditional culture of China is endless. A good packaging design can not only contains a lot of useful information, also can attract consumers’ attention. The application of Chinese traditional elements provides a broad space for the development of modern packaging design. Of traditional elements in modern packaging design value, system analysis and research, this paper expounds the of traditional Chinese elements to improve the cultural connotation of the modern packaging design, transfer the spirit and disposition of Chinese traditional culture to explore the commercial space in the modern packaging design, traditional graphics, color, material and technology to traditional elements in modern packaging design development trend of systematic analysis and discussion. Packaging design is by its unique artistic form and transfer product information, corporate culture, in international exchanges and maintain its own tradition and national, to promote the national traditional culture to international development has a general meaning.
Key words: packaging design; Chinese culture; traditional elements
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