色彩是卖场陈列中的灵魂,对卖场的舒适度、环境气氛以及对人的心理和生理都有大影响。因此,充分研究并恰当运用色彩,在卖场规划中是必不可少的,常常可以出奇制胜。本文将从色彩的心理和色彩的机能这两方面出发对服装陈列中的色彩因素进行考虑。
关键词: 色彩心理 卖场陈列 卖场气氛
The color is soul in the Clothing store display which influence the comfort of the store,atmosphere,psychological and physiology.Fully studied and appropriate use of color what is Indispensable in the Store planning,which often make a surprise.This article will consider the color factors of the clothing store display which from the aspects of Color psychology and Color function.
Keywords: color psychology, clothing store display, store atmosphere
目 录
1.5灯光色彩 7
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