传统家电制造企业产品创新阻碍因素研究
——以宁波惠康实业为例
【摘要】 摘要：在我国，电视机、冰箱、洗衣机等家电作为近几十年来的新兴产业发展十分迅猛，而且随着家电产业生产、销售等方面的不断改革，已经建立了初步完整的工业生产体系。但是我国家电产业仍然存在着诸多问题，比如家电企业数量众多、生产能力严重过剩、家电产品技术含量低，产品同质化严重并且受到网络技术的冲击作用，目前全球家电市场正走向重组的局面，传统家电制造企业产品创新研究也受到行内的广泛关注。本文深入剖析了家电产业创新的制约因素，在此基础上，通过对宁波惠康实业有限公司创新发展状况的论述，最后提出了传统家电制造企业提高自主创新能力的对策，主张公司采取模仿创新-自主创新联合运用的创新理念，摒弃传统的模仿技术层面的模式，从而构建产品品牌战略意识，并依此为我国家电制造企业产品的创新模式的发展之路进行探讨，提出传统家电制造企业产品创新必将依靠科技的发展，只有这样才能够走出一条成功的创新之路。
【关键词】 家电制造，创新模式，改革，品牌效应，
Research on traditional appliance manufacturers product innovation impediments
——Taking Ningbo Wellcome Co. for example
【Abstract】 In China, as the very rapid development of new industries in recent decades, TV, refrigerators, washing machines and other appliances has established a preliminary industrial production system. However, there are still many problems, such as household electrical appliance enterprises large number of excess capacity, home appliances with low technological content in China’s home appliance industry. Product homogeneity and subject to the impact of network technology, the role of the current global appliance market is moving toward the reorganization of the situation. As a result, the traditional home appliance manufacturer product innovation has also been widespread concern within the line. Depth analysis of the electrical appliance industry innovation constraints are discussed, through the exposition of the innovative development of Ningbo Wellcome Industrial Co., Ltd on this basis. Finally, we come up with the idea of the traditional home appliance manufacturing enterprises to improve the capability of independent innovation of countermeasures. Abandon the traditional imitate technical level model in order to build awareness of the product brand strategy, and so the development path for China’s home appliance manufacturing enterprise product innovation model are to be explored. Finally, the traditional home appliance manufacturer product innovation will rely on the development of science and technology, which is the only way to get out of a successful innovation.
【Key Words】 Appliance manufacturers，Innovative Model，Reform，Brand，
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