Analysis of Politeness Language in Business Correspondence
1.1. General description of the current research. 1
1.2. Organization of the thesis. 2
2.1. The definition of business correspondence. 3
2.2. The classification of business correspondence. 3
3.1. What is politeness language?. 4
3.2. Politeness principle and politeness language. 5
3.2.1. Leech’s politeness principle. 5
3.2.2. Leech’s politeness principle and politeness language. 5
3.3. Face-saving view and politeness language. 6
3.3.1. Brown and Levinson’s face theory. 6
3.3.2. Face and politeness language. 6
4.1. Significance of politeness language in business correspondence. 8
5.1. Positive politeness language. 9
5.1.1. Praise language and sample analysis. 9
5.1.2. Modesty language and sample analysis. 11
5.1.3. Closer relationship. 13
5.1.3.1. Congratulation language and sample analysis. 13
5.1.3.2. Sympathy language and sample analysis. 16
5.2. Negative Politeness Language. 18
5.2.1.1. Direct apology language. 19
5.2.1.2. Indirect apology language and sample analysis. 21
