On the Brand Establishment of Chinese Fast Food Enterprises
2.1 The definition of fast food and its advantages 2
2.2 Western fast food in China. 4
2.3 Chinese fast food in China. 5
2.3.1 The development of Chinese modern fast food. 5
2.3.2 The advantages of Chinese fast food. 6
2.3.3 Some problems existing in the progress of Chinese fast food industry. 7
3.2 The brand of fast food industry. 10
4.1 Overview of the development of famous Chinese fast food. 11
4.2 Important factors of establishing fast food brand. 12
4.2.1 Establishing core brand value. 13
4.2.2 Setting up a good brand image. 13
4.2.3 Standardization is the most important item of brand chain. 15
4.2.4 Strengthening the awareness of brand marketing and implementing the brand strategies 17
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