The Difference Between Chinese and English Social Appellation
and Pragmatic Failures in Cross-cultural Communication
2.1 Communication appellation. 2
2.2 Relationship appellation. 3
2.4 Occupational and title appellation. 4
2.4.1 Occupational appellation. 4
2.5 Affectionate appellation. 5
3.1 Communication appellation. 7
3.2 Relationship appellation. 7
3.5 Affectionate appellation. 8
- The difference between Chinese and English social appellation systems. 9
- Pragmatic failures in cross-cultural communication. 12
- Causes of pragmatic failures and ways to avoid them.. 15
6.1 Causes of pragmatic failures. 15
6.2 Ways to avoid pragmatic failures. 16
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