商标互译中的文化探微
摘要：商标及商标词作为语言的组成部分,不可避免地受到各国、各民族文化的影响与制约。从很多商标词中我们可透视它所包含的丰富的社会历史文化蕴涵. 故而本文从商标词的语言文化特征入手, 进而详细地从商标翻译中的用词、文化因素、方法这三方面的问题揭示商标语与文化的深刻关联,并针对这些关联，相应地提出一些在翻译中适当的方法手段，以使译文符合译语读者的文化习惯.
关键词:商标词 翻译 规则 方法 文化因素
Abstract: Trademarks and trademark dictions, as a part of language, are unavoidably influenced and restricted by the culture of various countries and nationalities. We can see through trademarks to get he abundant implications of social history and culture. By proceeding with the language and culture characters of the trademark words and illustrating diction, cultural elements and methods of trademarks translation in details, this paper tries to reveal the profound relationship between trademarks and culture, and to put forward some proper translation so as to make the target language cater for the culture of target language readers.
Keyword: trademark dictions translation rules methods cultural elements
