目 录
Abstract...................................................................2
一、电子商务相关理论概述………………………………………….. 3
2.电子商务的发展概况……………………………………….. 3
(二)C2C电子商务网站的定义……………………………………. 3
二、我国C2C电子商务网站的盈利模式分析……………………………… 4
(一)我国C2C电子商务网站的直接盈利模式………………………… 4
(二)我国C2C电子商务网站的间接盈利模式………………………… 4
三、我国C2C电子商务网站的配送模式…………………………………. 5
四、我国C2C电子商务网站的交易模式…………………………………. 5
五、我国C2C电子商务网站的信用体系…………………………………. 6
(一)信用评价体系的含义………………………………………. 6
(二)淘宝网的信用评价体系…………………………………….. 6
六、C2C 商业模式的进一步扩展………………………………………. 8
(一)C2C与B2B的融合…………………………………………. 8
(二)C2C与B2C的融合…………………………………………. 8
(三)加强法律法规的建设,提高交易者的信用意识…………………… 8
(四)培养顾客的忠诚度建立品牌口碑效应………………………….. 9
(五)增加售后评价,落实售后保障服务……………………………. 9
参考文献……………………………………………………….. 10
致谢语…………………………………………………………. 11
摘 要:21世纪是一个以网络为核心的时代,随着计算机、网络通讯技术的不断发展,电子商务在全球范围获得了迅猛的发展。我国C2C网络营销已进入瓶颈,市场上出现了各种各样的问题,如何解决这些问题成为了突破瓶颈的重要因素。不少业内人士称现阶段我国的C2C是解决问题的时期。本文从现阶段我国C2C网络营销的实际情况出发,简析其消费群体的具体情况,并以淘宝为例对C2C网络购物网站营销模式探究分析。为我国从事C2C网络营销的广大企业提供一定的帮助,使之能够各加合理的制定其网络营销策略。
关键词: C2C; 电子商务; 商业模式
Abstract:The 21 century is an era of take the network as the core, along with the computer, network, communication technology unceasing development, the electronic commerce in the global scope won the rapid development. Our country C2C network marketing has entered the bottleneck, appeared on the market all kinds of problems, and how to resolve these problems to become the important factors to break through the bottleneck. Many experts have said the C2C at present in China is the solution to the problem of period. This paper present the actual situation of the network marketing C2C, based on the analysis of the specific conditions of the consumer groups, and with excellent amazon as example to C2C network shopping website marketing model explore analysis. For our country engaged in the enterprise network marketing C2C offer some help that will be able to add the reasonable set out the network marketing strategy.
Key words: C2C; The electronic commerce; Business model