内容提要
近几十年来，随着改革开放和经济全球化的不断加深，我国汽车产销量逐年上升，从建国初期的几万辆增至目前的千万辆。在这一过程中，作为我国汽车产业重要组成部分的自主品牌的得到了迅速的发展，尤其是在乘用车领域，从建国初期的红旗、东风、凤凰等少量自主品牌，发展到目前以奇瑞、吉利、长安、比亚迪为主的上百个自主品牌，无论是从产销规模，还是从品牌种类以及技术含量方面都有了很大的提升。但由于国自主品牌起步较晚，自主品牌同合资品牌各方面的差距依然存在，国内乘用车市场主要还是被合资和外资品牌占据，市场利润大部分被外资方掠走。在这种汽车市场过分依赖外方的情况下，如何促进自主品牌的发展，已然成为了是我国汽车产业面临的重大问题。本文以如何促进我国汽车自主品牌发展为研究目的，通过对我国汽车自主品牌的发展现状和制约因素进行分析，同时运用比较研究法，总结并借鉴汽车发达国家的发展经验，最后从宏观和微观方面提出相关对策建议，以期能对我国汽车自主品牌的发展起到一定指导作用。
关键词：自主品牌 政府扶持 自主创新 品牌意识
Abstract
In recent decades, with the reform and opening up and deepening of economic globalization, China’s automobile production and sales increased year by year, to the current level of ten million from the early days of a few ten thousand. In this process, as an important part of China’s auto industry independent brands has been rapid development, especially in the passenger area, from the early days of the Red Flag, Dongfeng, Phoenix and other small independent brands, to the current Chery Geely, Changan, BYD mainly of hundreds of independent brands, both from the production scale, or have been greatly improved from the brand and the type of technical content. However, due to the country late start its own brand, its own brand with joint venture brands gap still exists in all aspects of the domestic passenger car market is mainly occupied by joint ventures and foreign brands, the market most of the profits made off with foreign parties. In this over-reliance on foreign automotive market situation, how to promote the development of independent brands, it has become a major problem facing China’s auto industry. In this paper, how to promote our own brand car development for research purposes, by the analysis of the development situation and constraints of automobile brand, while the use of comparative study, summarize and from the experience of developed countries, automobile, and finally from the macro and micro aspects make relevant suggestions in order to be able to develop our own brand cars play a guiding role.
Keywords: Independent brands government support innovation brand awareness
目 录
一、汽车业的概述………………………………. 1
（一）研究背景与意义…………………………. 1
（二）文献综述 …………………………. 2
二、贵州汽车自主品牌发展现状 ………………….. 3
（一）贵州汽车自主品牌发展历程 ……….. 3
（二）独立的自主品牌阶段 ………………… 3
（三）合资品牌为主的阶段 ………………… 3
（四）自主品牌的迅速发展阶段 ………………. 4
（五）贵州汽车自主品牌发展现状 …………. 5
（六）自主品牌增速较快……………………….. 5
三、制约贵州汽车自主品牌发展的因素 ……… 5
（一）政府扶持力度不足 ……………………… 5
（二）企业规模小、效益低 ……………………. 5
（三）缺乏核心技术和研发能力 ………………… 6
（四）品牌战略意识薄弱 ……………………… 6
（六）企业人才缺乏，管理水平有待提升 …………. 7
四、促进贵州汽车自主品牌发展的对策………………. 7
（二）大力提升产品质量和服务水平 …………….. 7
（三）消费者 ………………………………. 7
结论…………………………………………. 9
参考文献…………………………………….. 10
