摘要
本文以“奇”火锅公司为研究对象,通过分析企业在当今社会的发展态势以及企业在经营战略的现状并指出其经营管理中存在的现实问题，针对问题为“奇”火锅企业的进一步良性发展提供合理建议。本文首先通过国内外企业经营战略管理的理论综述，针对“奇”火锅公司经营战略实施现状分析，提出“奇”火锅成功的经验及存在的问题。其次对“奇”火锅公司内外部环境进行分析，判断企业是否具备核心竞争能力。再次对“奇”火锅公司提出培育和提升核心竞争力的策略。以期对“奇”火锅公司更好的经营发展提供思考和借鉴
关键词：“奇”火锅，企业管理，五力模型
ABSTRACT
Odd pot, through the analysis of development trend in today’s society, as well as enterprises in the status of the business strategy and pointed out that the real problem in the management problem for the odd pot further the sound development of the enterprise to provide reasonable recommendations. Firstly, through domestic and international business strategic management theory Review the status of implementation for the odd pot business strategy analysis, the odd pot of experience and the problems. Second, the internal and external environment of the odd pot analyzed to determine whether a company with core competitiveness. Strategy to nurture and enhance the core competitiveness of the odd pot again. The odd pot better business development in order to think and learn
Key words：Wonderful hot pot, business management, strategic analysis
目 录
二、“奇”火锅经营战略实施现状分析……………………………. 2
（三）“奇”火锅经营战略成功的经验及存在的主要问题…………… 3
三、“奇”火锅外部战略环境分析……………………………….. 4
四、“奇”火锅内部战略环境分析……………………………….. 5
（三）企业是否具备核心能力的判断………………………….. 5
五、培育和提升“奇”火锅核心能力的策略……………………….. 6
（一）加大“奇”火锅奇就奇在吃了不上火”的研究……………… 6
（三）加强对服务质量的测评和动态监控………………………. 7
