目录
主题餐厅的文化建设
摘要：当今世界，经济飞速发展，人们的生活水平和思想境界都随之提高。消费者对餐饮的追求不再局限于温饱和菜肴的色、香、味，消费者更趋向于用餐时的享受，消费者追求的餐饮享受越来越趋于精神上的享受。当今餐饮企业的竞争更集中于文化竞争，，具有文化特色的主题餐厅应运而生，主题餐厅能够为消费者提供一种特殊体验的微观文化空间，成为餐饮业新的发展方向，主题餐厅的文化建设成为餐饮企业的核心竞争力之一。本文采用SWOT分析模型，以“风波庄”为研究对象，探究主题餐厅的文化建设模式，为主题餐厅的文化建设提供建设性意见。
关键词：主题餐厅；文化建设；SWOT分析
Abstract:In today’s world, the rapid development of economy, people’s living standards and the thought state are getting higher and higher. The pursuit of food consumers are no longer confined to food and clothing and food color, fragrance, taste, consumers tend to enjoy meals, consumer pursuit of the catering to enjoy more spiritual enjoyment. So, today’s hotel on the competition more cultural competition, so has the cultural characteristics of the theme emerged, and as the restaurant industry new direction of development, the theme of the restaurant culture construction to become one of the core competitiveness of the catering enterprises. Based on the SWOT analysis model, with storm village as the research object, and explore the culture construction theme dining-room pattern, as the theme of the restaurant culture construction to provide constructive Suggestions.
Key words: Theme restaurants; Cultural construction; SWOT analysis
