摘 要
广告在当今社会中正扮演着越来越重要的角色。越来越多的票务公司也更加青睐于广告宣传这种营销手段。我国目前广告在票务营销中也很是火爆,但是也存在着很多的问题,如何解决这些问题和更好的发展我国的票务营销中的广告也是很值得关注的。广告可以强调票务营销的文化内涵，它是将文化因素渗透到营销的整个过程，是提升产品及服务的附加值，更好地实现市场交换的营销方式，也是现代推崇的营销方式之一。
关键词：广告、票务营销、票务公司
Abstract
Advertising in modern society is playing a more and more important role. More and more ticketing company is more popular in the advertising of this kind of marketing method. China’s current advertising in the ticket marketing also is very popular, but there are also many problems, how to solve these problems and better development of China’s ticket marketing advertising is also very worthy of attention. Advertising can emphasize the ticket marketing cultural connotation, it is the cultural factors permeate the entire marketing process, is to enhance the added value of products and services, to better achieve the market exchange marketing way, is also the modern respected one of the ways of marketing.
Key words: advertising, marketing, ticketing ticketing company
目 录
一、广告的概念……………………………………………………. 1
二、广告和票务营销中的联系…………………………………………. 2
（一）广告创意与票务营销的联系…………………………………… 2
（二）广告传播媒介与票务营销的联系……………………………….. 2
三、广告的作用……………………………………………………. 3
（一）从市场看,广告是传播市场信息的主要工具……………………….. 3
（二）从企业层面看,广告是企业竞争的有力武器……………………….. 3
（三）从消费层面看,广告可以指导消费、刺激消费、甚至创造消费…………. 3
（四）广告起着丰富生活,陶冶情操的作用…………………………….. 3
四、广告对票务营销的作用…………………………………………… 4
（一）传递信息，实现沟通的作用…………………………………… 4
（二）票务一体化的作用………………………………………….. 4
（三） 广告对票务代理费的作用……………………………………. 5
