摘 要
随着摄影技术的不断发展，人们对于摄影的要求也在不断提升。对于广告摄影来说，肌理美愈来愈为现代造型和设计师所重视，摄影师对肌理表现也更为直观。这也充分证实了好的摄影肌理对整个广告画面的成像效果及成像意义的影响十分明显。所以在广告摄影过程中，摄影师应该充分重视广告摄影的肌理表现。本文在探讨的过程中，就广告摄影中 所独具的肌理特色以及肌理美学元素进行了探讨，通过探讨对广告摄影中肌理美的表现以及如何通过有效手段打造广告摄影中的肌理美学体验进行了探讨。
关键词：广告摄影 肌理表现 打造
Abstract
With photography and technology continues to develop, people for photographic requirements is also rising. For the advertising photography, the texture beauty more and more modern design and designers are attached, the photographer on the fabric performance is more intuitive. This also proved to be good photography mechanism of entire advertising picture imaging effect and imaging significance influence is very obvious. So in the process of advertising photography, the photographer should pay full attention to the mechanism of advertising photography. This article discussed in the process of advertising photography, the unique mechanism characteristics and mechanism of aesthetic elements are discussed, through the discussion on the advertising photography mechanism of beauty and how effective means to create advertising photography in mechanism of aesthetic experience is discussed.
Keywords：With the advertising photography Mechanism Built
