品牌管理在新传播时代下的发展
摘 要
随着信息传播媒介发展，新媒体不仅带给人们全新的时空观念和生活方式，还为信息传播创造了一个崭新的平台。在新媒体传播时代下，品牌管理者面临着新的传播环境和营销环境，同时也被赋予了新的传播方式和表现形式基于新传播时代的特点和优势，品牌传播出现了新的发展趋势。
因此，如何在新传播时代做好品牌管理变得尤为重要，本文已现有理论为基础，进一步对品牌管理在新传播时代的发展进行研究，并分析了品牌管理在未来新传播时代的发展趋势。
关键词 品牌管理/新媒体/传播/发展
Brand management in the new era of development of the spread
Along with the information media development, new media is not just to bring people of new time and space concept and way of life, and also for information dissemination created a new platform. In the new media age, the brand manager face new communication environment and marketing environment, and was also given a new mode of transmission and form new transmission based on the features and advantages of the era, the brand communication appeared new development tendency.
Therefore, how to spread in the new era to be more important to brand management, this paper already existing theory as a foundation, further to the brand management in the new era of the spread, and analyzed the brand management in the future development trend of the era of new communication
KEY WORDS：Brand; New media;Management Development
目 录
绪论………………………………………………………………………….. 1
2.3 新传播时代下品牌管理所面临的问题和挑战……….. 5
3.1.1 从多芬《丑女无敌》到飘柔《丝丝心动》…………… 6
3.1.2 微电影——浓缩版品牌定制剧………………….. 7
结论……………………………………………. 11
致谢……………………………………………. 12
参考文献………………………………………… 13
