目 录
引 言………………………………………………………………………………………………………… 1
一、公益广告创意中人文关怀的倡导性……………………………………………………………… 2
二、公益广告创意中人文关怀的表现………………………………………………………………… 4
（一）、追求人与人之间的平等………………………………………………………………… 4
（二）、潜移默化的情感影响……………………………………………………………………. 4
（三）、我们同在一个地球村……………………………………………………………………. 5
三、公益广告创意中的人文关怀的影响……………………………………………………………… 7
（一）、唤起公众的公民意识……………………………………………………………………. 7
（二）、打破现代人普遍存在的隔阂,通过潜移默化的影响来引导人们向上向善、互相理解和沟通。 7
总 结…………………………………………………………………………………………………………. 9
参考文献…………………………………………………………………………………………………….. 10
摘 要
人文关怀的核心是以人为本，它的理论基础是人本主义。公益广告是以推广有利于社会道德观念、行为规范和思想意识为目的，为公益行动、公益事业提供报务的广告传播活动。公益广告以它独有的“人本性”、“公益性”、“倡导性”等特点，寓情于形，把人文关怀包含在广告所要表现的日常现象中，以此告诫世人、警醒世人。
关键词：人文关怀、公益广告、
The core of humanistic care is people-oriented, it is based on the theory of humanism. The public service advertising is to promote social morality, behavior standard and ideology for the purpose, for the public interest action, public welfare undertakings to provide services to the advertising communication activities. Public service ads with its unique ” human nature”,” public welfare”,” advocacy ” wait for a characteristic, feeling in shape, humanistic care is included in the ads will show the phenomena of everyday life, warned the world, alert the world.
Key words: humanistic care, public service ads,
