摘 要
随着社会的发展，中国元素开始被广泛的应用到广告设计中，这标志着中国民族文化的发展。本文通过对当前中国元素在广告设计中应用存在的问题进行分析,并在此基础上对今后在广告设计中巧妙运用中国元素提出策略及建议。可以运用中国元素进行与时代相连的现代式创新及借中国元素在广告作品中抒发情感，是中国式广告立足于世界的有效途径。
关键词：中国元素 广告设计 创新
Abstract
With the development of society, elements are widely used in advertising design, which marks the development of Chinese national culture. In this paper, to analyze the problems of the current Chinese elements in advertising design, and proposed strategies and recommendations based on future advertising design, clever use of Chinese elements. The use of Chinese elements connected with the era of modern innovation and express their emotions in advertising works by Chinese elements, is an effective way of advertising in China based on the world.
Key words: Chinese elements；vertising design；Innovation
目 录
1.中国元素的内涵…………………………………………….. 1
2.中国元素对现代广告的影响……………………………………. 1
2.对中国元素认识的片面性，导致广告设计缺乏深度………………….. 3
3.从设计手法上看，具有中国元素的设计作品没有比较突出的设计风格……. 3
1.用中国元素传递中国文化和精神………………………………… 4
2.开拓中国元素的新视野……………………………………….. 4
3.品牌的中国元素在广告设计中的运用…………………………….. 5
