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阳澄湖大闸蟹出口概论

摘要：文中首先介绍了有关国际动植物出口贸易产品相关理论，品牌发展相关理论、然后陈述了苏州阳澄湖大闸蟹出口的进展与绩效，对现状与困境进行深入剖析，其中有产品本身的原因，也有企业、社会环境、政府的原因。在认识到阳澄湖大闸蟹出口问题的紧迫性和重要性后，本文研究的目的在对苏州阳澄湖大闸蟹出口进行研究。本文通过结合具体的昆山市水产有限公司苏州阳澄湖大闸蟹的出口状况，详细分析了昆山市水产有限公司在阳澄湖大闸蟹产品的出口现状、存在的问题，市场竞争力弱，经济增长方式的落后，品牌意识不够，绿色贸易壁垒等问题，并结合实际提出了实施市场多元化战略、调整产品结构，强化品牌意识，利用绿色贸易壁垒，创造机遇等相应的具体对策，在文章的最后，从整体上进行概括，得出结论，同时也以公司本身，政府以及行业协会的方面提出合理意见，使企业和大闸蟹出口产业能够更好的发展。

关键词：大闸蟹出口问题分析

Research on Yangcheng Lake hairy crabs export

Abstract: This paper first introduces the related international animal and plant export products related theory, brand development related theory, then stated the Suzhou Yangcheng Lake hairy crabs export progress and performance, the current situation and difficulties are analyzed in depth, including the product itself, also have enterprise, the social environment, the reason of the government. In recognition of the Yangcheng Lake hairy crabs export the urgency and importance of the issue, the purpose of this study in the Suzhou Yangcheng Lake hairy crabs exported to study. In this paper, through a combination of specific Kunshan Fisheries Limited Suzhou Yangcheng Lake hairy crabs export status, a detailed analysis of Kunshan city aquatic product Limited company in the Yangcheng Lake hairy crabs product export present situation, existing problems, market competition ability is weak, economic growth pattern is backward, brand awareness is not enough, the green trade barriers and other issues, and puts forward the implementation the strategy of market diversification, adjust product structure, aggrandizement brand consciousness, use of green trade barriers, creating opportunities and corresponding countermeasures, at the end of the article, from the overall summary, draw the conclusion,give some comment for the company,the government and the industry association. Enable enterprises to more development.

Keywords: Hairy crab export problem analysis

1 引言………………………………………………………………………………………………………….. 1

2 国际贸易壁垒概述…………………………………………………………………………………….. 1

2.1 绿色贸易壁垒………………………………………………………………………………………… 1

2.2 技术标准……………………………………………………………………………………………….. 1

3 阳澄湖大闸蟹养殖产业现状………………………………………………………………………. 2

3.1 养殖规模……………………………………………………………………………………………….. 2

3.2 出口市场……………………………………………………………………………………………….. 3

3.3 出口品牌……………………………………………………………………………………………….. 4

3.4 出口企业……………………………………………………………………………………………….. 5

3.5 出口价格……………………………………………………………………………………………….. 5

4 昆山市水产有限公司大闸蟹出口存在问题…………………………………………………. 5