摘要
为了钨业的发展方向，构建起一个政府、企业、专家联动发展的平台和机制，实现钨业健康、快速、可持续发展，再创钨业的新辉煌，针对我国钨业当前存在的问题,从出口贸易的角度,提出了选一冶有机结合以提高出口贸易以增加经济效益等技术措施，为了保证中国钨业的可持续发展。世界经济危机的蔓延，出口订单急剧下降，出口企业有目标转向国内市场，这将是一个很好的战略转移。企业需要深刻的内部变革，以适应国外市场，国内市场的过渡。章钨公司也可以在这方面考虑，采用先进的技术和设备，不断实施碳化钨粉和硬质合金工具，高比重合金，钨等型材一批钨技术深加工创新，建立了从上游采矿，选矿，冶炼中完整一体化生产体系的下游深加工钨和与之配套的研发和销售平台，走出了一条快速稳健的发展道路的垂直整合，取得由资源型企业向高科技深加工企业快速飞跃。本文从背景、介绍、市场开拓、贸易分析、结构及对策等很多方面对章源钨业公司进行了深入了解。
关键词：钨业；市场开拓；贸易分析
Abstract
In order to develop the direction of the tungsten industry, build a platform and mechanisms of government, enterprises, joint development experts, tungsten industry achieve healthy, rapid and sustainable development, and create brilliant new tungsten industry, China’s tungsten industry for the current problems, from the perspective of export trade, the proposed election a smelting combine to increase exports in order to increase economic efficiency and other technical measures to ensure the sustainable development of China’s tungsten industry from the technology. In the world economic crisis spread, the sharp decline in export orders, the export enterprises have the target to the domestic market, this would be a good strategic shift. Companies need to profound internal changes in order to adapt to the transition from foreign markets to domestic markets. Chapter Tungsten companies may also be considered in this respect, the adoption of advanced technology and equipment, continuous implementation of the APT, tungsten powder, tungsten carbide powder and carbide tools, heavy alloy, tungsten and other profiles a number of deep processing of tungsten technological innovation, the establishment of a tungsten from upstream mining, beneficiation, smelting midstream to downstream deep processing of complete integrated production system and its accompanying R & D and sales platform, out of the vertical integration of the development path of a fast and steady , achieved by the resource-based enterprises to high-tech deep-processing enterprises quickly leap. From the background, a lot of aspects of market development, business analysis, structural and countermeasures to chapter Tungsten company conducted in-depth understanding.
Key Words:Tungsten; marketing; business analysis
目录
1.1 研究的背景及研究的意义………………………………. 3
1.1.1 研究的背景…………………………………………………………………………….. 3
1.1.2 研究的意义…………………………………………………………………………….. 3
2.1.1 章源钨业公司简介……………………………….. 4
2.2 各类钨制品的定义…………………………………….. 4
2.2.1 钨合金的研究以及应用……………………………. 4
2.2.2 世界五矿储备量以及分析………………………….. 5
2.3 钨资源的开发利用状况…………………………………. 5
2.3.1 章源钨业公司钨矿探明动态………………………… 5
2.3.2 章源钨业公司钨制品产业链基本介绍…………………. 5
2.3.3 章源钨业公司上游产业分析………………………… 5
2.3.4 章源钨业公司下游产业分析………………………… 6
3.1 对外贸易结构的含义和特征……………………………… 6
3.2 出口市场开拓含义、目标以及方法………………………… 6
3.3 对外贸易结构对出口市场开拓的影响………………………. 6
5.1 章源钨业公司对外贸易结构的现状………………………… 7
5.2 章源钨业公司对外贸易结构存在的问题…………………….. 8
6.1 对企业对外贸易结构与出口市场开拓的建议…………………. 8
6.2 对企业对外贸易结构与出口市场开拓的对策…………………. 9
