随着世界经济的高速发展以及贸易自由化的不断推进，服务贸易已经成为世界经济交往活动的最重要方式。而旅游服务贸易在服务贸易中占有很大的比重。我国是一个具有得天独厚旅游资源的旅游大国。国内的旅游市场发展较快，旅游业在我国属于服务贸易领域的支柱型产业。而浙江作为沿海发展地区，本身经济发展迅猛，再加上其独特的人文历史和文化景观，使其在全国旅游服务贸易中抢得先机。但是机遇与挑战并存，如何根据浙江旅游业的优势劣势以及国际竞争力的评价指标,提出提升浙江旅游服务贸易国际竞争力的对策,并制订出科学的发展战略, 从而进一步促进浙江国际旅游业的可持续发展正是本课题研究的核心和意义所在。
关键词： 旅游服务贸易 国际竞争力 评价指标
Zhejiang tourism services trade international competitiveness analysis
Abstract
With the rapid development of economic liberalization of trade and the development of the service trade has become the world’s economic communication activities of the most important ways. But the travel service trade in the service trade has a large proportion. Our country is a unique tourism resources tourist big country. Domestic tourism market is developing fast, tourism in China belong to the service trade field backbone industry. And zhejiang coastal development as a region, itself rapid economic growth, plus its unique cultural history and cultural landscape, in the national tourism services trade with a head start. But opportunities and challenges, according to the advantages and disadvantages of zhejiang tourism and the international competitiveness evaluation index, zhejiang tourism services trade promotion put forward the countermeasures of international competitiveness, and worked out a scientific development strategy, and thus further promote zhejiang international tourism sustainable development is the core of this subject research and its meaning.
Keywords: Tourism services trade;International competitiveness; Evaluation index
目 录
三、浙江旅游服务贸易现状分析……………………………….. 11
四、浙江旅游服务贸易国际竞争力评价………………………….. 12
（一）优势：Strengths…………………………………… 12
（二）劣势：Weaknesses………………………………….. 13
（三）机会：Opportunities……………………………….. 13
（四）威胁：Threats…………………………………….. 14
五、提升浙江旅游服务贸易竞争力的建议………………………… 17
（一）加强体制创新，整合优势资源…………………………. 17
（二）调整产业结构，促进各要素均衡发展……………………. 18
（三）加快旅游立法，完善法律体系…………………………. 18
