调和与对比在儿童服装店中的体现与应用
儿童服装市场具有巨大潜力，但是长期以来我国儿童服装店在设计上未能良好适应消费需求的发展。为解决这一矛盾，本文通过理论学习、实地考察、成功案例分析等方法，从形状、色彩、材质三方面提出了调和与对比原理在儿童服装店的设计上的可行的具体做法。
关键词：调和对比，儿童服装，形状，色彩，材质
Shop sells children’s clothing, have a larger market space and easy to reach trade advantage. In the shop’s commodity display and decoration design, to be an artistic treatment. Should make full use of the principle of harmony and contrast. In contrast, a good understanding of. However, the ” harmony” meaning is more abundant. ” Harmony” is a word, there are two kinds of meaning: a refers to the differential, contrast, and even contrary to, in order to make it become a harmonious whole and adjust, collocation and combination process; another mean different things together present and a harmonious,, order, structured, organized, efficient and varied unified state ( or unity in diversity ). Harmony and contrast is a philosophy of art. Specifically, can be in color and modeling aspects of harmony and contrast processing. The aspect of color, including a body color harmony and contrast, subjective color harmony and contrast processing, children’s clothing color harmony and contrast processing. In the modeling aspects of harmony and contrast processing method, according to the different shapes corresponding to different psychological feeling rules, combined with the actual situation, carefully selected with different shape features, different characterization of the objects or furniture, making children’s clothing store with harmony and contrast of highly uniform aesthetic sense. To effectively promote the store ‘s sales.
Key words：Harmonic; contrast; children’s clothing; color; modeling
目 录
（一）儿童服装店的特点……………………………………………………………………. 3
（二）儿童服装店设计的现状…………………………………………………………… 4
（一）形状的调和与对比
（二）色彩的调和与对比
（三）材质的调和与对比
