松下公司应对金融危机策略分析

摘要

松下公司在金融危机爆发后公司的发展受到了严重的影响，虽然公司在金融危机期间，也采取了一些措施，但近两年盈利仍然不高。基于这样的背景，笔者以松下公司为例，对其在金融危机所采取的措施进行了分析，指出了存在的一些问题，比如海外市场本土化战略不够、职工福利降低等。目前金融危机已经触底，全球经济正在逐步回暖，为了促进松下公司未来发展，笔者提出了强化研发投入、注重职工忠诚、推动海外战略的本土化实施等，期望能为松下公司未来发展提供有益的参考和借鉴。

关键词：金融危机；全球经济；融资；技术创新

Abstract

Panasonic company in the financial crisis after the outbreak of the development of the company was a serious influence, although the company during the financial crisis, also took some measures, but still not high earnings in the past two years. Based on the background, the author panasonic company as a case, the financial crisis in the measures adopted by is analyzed, and some existing problems, such as the overseas market localization strategy is not enough, employee benefits such as lower. The current financial crisis has hit bottom, the global economy is gradually thaw, in order to promote the panasonic company’s future development, the author puts forward the improved r&d investment, pay attention to staff loyalty, promote the localization of overseas strategy implementation, hope for the future development of panasonic company provide the beneficial reference and using for reference.

Keyword: Financial crisis; The global economy; Financing; Technology innovation
目录

摘要… 1

一、金融危机历程回顾和影响分析… 1

（一）金融危机发展历程回顾… 1

（二）金融危机对全球经济的影响… 2

二、我国家电企业在金融危机受到的影响… 2

（一）出口受阻… 2

（二）企业负担增加… 3

（三）价格的恶性竞争加剧… 3

三、松下公司应对金融危机的措施分析… 3

（一）重视与合作伙伴的合作… 3

（二）强化产品创新，狠抓质量建设… 4