澳门红酒市场的竞争力研究
摘要：本文力图研究澳门红酒市场的竞争力，红酒酒业的发展现状、红酒的行业环境分析和红酒的竞争力分析。另外，本文还谈到了酒的发明、红酒的历史、产品分类以及红酒在酒业中的地位；澳门红酒市场环境分析中讲到了整个行业的概貌、发展规模、集群或战略群组分析、影响行业发展的因素等；红酒的竞争力分析依据的是迈克尔.波特的五力模型，对红酒行业的五种竞争力进行分析。综上，本文分别讲了红酒的历史、澳门红酒市场的行业环境分析、红酒的市场竞争力分析和红酒市场的发展前景。
关键词：红酒；澳门红酒市场；竞争力；竞争分析；
Macao Red wine market competitiveness research
Abstract: This paper tries to study the market competitiveness of red wine, red wine the wine industry development present situation, the red wine industry environment analysis and red wine competitiveness analysis. In addition, this paper also talked about the invention of the wine, red wine, history, products classification and red wine in the position of the wine; The red wine market environment analysis to the industry’s general view about, development scale, cluster analysis, or strategic group influence the development of the industry factors; Based on the analysis of the competitiveness of the red wine is Michael. Potter five competitive forces model, red wine industry to the five competitive analysis. In conclusion, this paper about the history of red wine, red wine industry environment of the market analysis, red wine, the market competition of the analysis and red wine market development prospects.
Key words: Red wine; The red wine market; Competitiveness; The competitive analysis;
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