红酒在澳门酒业的竞争力研究
摘要：本文力图研究红酒行业的竞争力，是酒业的发展现状、红酒的行业环境分析和红酒的竞争力分析。另外，本文还谈到了酒业的发展态势、经营规模、产品分类（比如白酒、红酒、啤酒等）以及红酒在酒业中的地位；行业环境分析中讲到了整个行业的概貌、发展规模、集群或战略群组分析、影响行业发展的因素等；红酒的竞争力分析依据的是迈克尔.波特的五力模型，对红酒行业的五种竞争力进行分析。综上，本文分别讲了红酒的历史、红酒的行业环境分析、红酒的市场竞争力分析和红酒行业的发展前景。
关键词：红酒；澳门酒业；竞争力；竞争分析；
Abstract: This paper tries to study the competitiveness of the wine industry, is the wine industry development present situation, the red wine industry environment analysis and red wine competitiveness analysis. In addition, this paper also talked about the wine industry development situation, business scale, product classification (such as white wine, red wine, beer, etc) and red wine in the position of the wine; Industry environment analysis can speak the industry overview, development scale, cluster analysis, or strategic group influence the development of the industry factors; Based on the analysis of the competitiveness of the red wine is Michael. Potter five competitive forces model, red wine industry to the five competitive analysis. In conclusion, this paper about the history of red wine, red wine, industry environmental analysis, red wine market competitiveness analysis and red wine industry development prospects.
Key words: Red wine; Macao wine; Competitiveness; The competitive analysis;
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