物流企业盈利能力分析

摘要:物流业随着经济的快速发展已经成为中国的重点行业。物流企业在实际运营中为了生存竞相压价，服务价格大大降低的情况十分普遍，这就造成了物流市场错综复杂的竞争格局。我国物流企业普遍规模偏小，缺乏规划，又迫切要求相关金融服务给予支持。因此，在国家实行紧缩货币政策的宏观环境下，物流企业要想争取到更多的资金支持，就必须和银行、投资机构等金融机构建立良好的合作关系。目前，许多大型物流企业推出的“物流金融”业务就是物流业与金融业紧密结合的产物，物流金融能为客户缓解一定的资金压力，可较大程度地增强物流企业的盈利能力。本文指出企业利用各种经济资源赚取利润的能力，它是企业营销能力、获取现金能力、降低成本能力及规避风险能力等的综合体现，也是企业各环节经营结果的具体表现，企业经营的好坏都会通过盈利能力表现出来。物流企业怎样适应环境变化、采取建立于竞争力模型的营销策略在竞争激烈的市场经济中是很有必要的。物流企业要和金融业紧密结合。金融服务直接关系到未来物流企业竞争的成败，只有更好地利用金融服务，才能成为强有力的竞争者。

关键词:物流企业；盈利能力

Abstract: Abstract: the logistics industry with the rapid economic development has become the focus of the industry Chinese. Logistics enterprises in the actual operation in order to survive competing suppression of prices, service prices greatly reduced the situation is very common, which caused a perplexing competition of logistics market. China’s logistics enterprises are small in scale, lack of planning, and the urgent requirement of related financial services to support. Therefore, the macro environment of tightening monetary policy in the country, logistics enterprises in order to get more money to support, to establish good relations of cooperation must and banks, investment institutions and other financial institutions. At present, combination many large-scale logistics enterprises launched the “logistics finance” business is the logistics industry and the financial industry, logistics finance can provide customers to ease the financial pressure, can greatly enhance the profitability of logistics enterprises. This paper points out that the ability of enterprises use various economic resources to make a profit, it is the enterprise marketing ability, the ability to obtain cash ability, and reduce the cost of comprehensive reflection of the ability to avoid the risk, is a concrete manifestation of each link of business results, will be manifested through the profitability of the business performance. Logistics enterprises how to adapt to environmental changes, to establish in the competitive model of marketing strategy in the competitive market economy is very necessary. Combination of logistics enterprises and the financial sector. Financial services is directly related to the future of logistics enterprise success or failure of competition, only to make better use of financial services, in order to become a strong competitor.

关键词:物流企业；盈利能力

Keywords: logistics enterprise profitability