云南大理旅游资源开发现状及发展对策
摘要：云南大理拥有得天独厚的旅游资源，必须促进云南省旅游市场进一步融入国际旅游市场中，从而促进旅游资源和旅游生产力要素在国际大市场的机制作用下更好地配置，为更有效地利用国际资金、国外技术和引进人才创造更有利的条件。本文旨在通过对云南旅游资源的优势进行分析并对其开发策略等一系列问题进行研究，提出了一些针对开发和经营云南省旅游业的对策和建议，供云南旅游部门及相关人士研讨。
关键词：云南大理；旅游资源；开发现状；对策
Abstract：Tourism is a highly integrated industry, related industries associated with numerous national economy, tourism spending has dispersed, so that the impact of tourism on the local economy among other substances are often integrated in the production department. Dali has unique tourism resources. Beautiful natural scenery, numerous historical and cultural monuments, rich rustic style makes Dali City, Yunnan Province to become one of the first areas of tourism started. With the development of tourism activities in depth, lack of cultural connotation of tourism products is difficult to gain a foothold in the tourism market. Although Dali states have unique tourism resources, but has not been fully excavated deep cultural connotation of various types of tourism resources, mining culture tourism resources both to protect tourism resources, but also to enhance their competitiveness. In-depth analysis of the current situation and the development of Dali Prefecture problems combined with tourism in Dali, on the basis of geographical features, proposed ideas and measures Dali depth development of tourism to this paper.
Key word：Dali;Development Status; tourism resources ; countermeasures
目 录
1 前言…………………………………………………………………………………………………….. 1
2 云南大理市旅游资源优势概述……………………………………………………………… 2
2.1 云南大理旅游资源的分布…………………………………………………………… 2
2.2 旅游资源优势…………………………………………………………………………….. 3
2.2.1位处枢纽…………………………………………………………………………… 3
2.2.2气候宜人…………………………………………………………………………… 3
2.2.3姿源富集…………………………………………………………………………… 4
3 云南大理旅游发展现状………………………………………………………………………… 4
3.1大理市概况…………………………………………………………………………………. 4
3.2旅游交通…………………………………………………………………………………….. 5
3.2 旅游接待……………………………………………………………………………………. 5
3.3 旅游景区（点）…………………………………………………………………………. 5
3.4旅游商品…………………………………………………………………………………….. 6
4 云南大理旅游发展中存在的问题………………………………………………………….. 6
4.1 发展思路老化…………………………………………………………………………….. 6
4.2 来自周边旅游热点地区的竞争与挑战加剧………………………………….. 6
4.3 品牌优势未得到发挥………………………………………………………………….. 7
4.4 缺乏创新，一味模仿，盲目投资………………………………………………… 7
5 云南大理发展旅游业的对策建议………………………………………………………….. 8
5.1 以特色与竞争者抗衡………………………………………………………………….. 8
5.2 以形象赢得市场…………………………………………………………………………. 8
5.3 以产品留住游客…………………………………………………………………………. 9
总 结…………………………………………………………………………………………………….. 9
参考文献……………………………………………………………………………………………….. 10
致 谢…………………………………………………………………………………………………… 10
