近两年大连负面大事件对大连城市旅游
形象的影响及其重塑探讨
摘要：近两年来，随着大连旅游业的蓬勃发展，城市旅游已进入一个激烈竞争时期。不过在大连经济发展的同时，负面事件也接踵而来，更重要的由于负面事件的相关报道，使游客对大连的旅游心理产生了重大影响，使大连城市的旅游形象严重受损。因此，为了吸引更多的旅游者，确保大连旅游市场的优势，就必须重塑大连的城市旅游形象。本文在对大连市负面事件对城市旅游形象影响分析基础上，结合城市旅游形象影响因子的研究结果，阐述了如何合理的塑造大连的旅游形象，并在如何提升大连旅游形象方面给出了具体建议，以期为推动大连旅游业发展提供一些有用的建议。
关键词：大连负面事件；旅游形象；影响；重塑；对策
Dalian negative events in nearly two years to dalian city tourism
The influence of the image and reshape the discussion
Abstract: In the past two years, along with the vigorous development of dalian tourism, urban tourism has entered a period of intense competition. But in the dalian new economic development and at the same time, negative events also coming up, more important because of the negative events related reports, visitors to dalian tourism psychological exerted great influence to the city of dalian tourism image badly damaged. Therefore, in order to attract more tourists, ensure that dalian tourism market advantages, it must remodeling of dalian city tourism image. In this paper in dalian city tourism image of negative events based on the analysis of influence, combined with city tourism image of the impact factor research results, expounds how to reasonable shape of dalian tourism image, and how to promote in dalian tourism image is put forward, in order to promote the development of tourism industry dalian provides some useful Suggestions.
Keywords:Dalian negative events; Tourism image; Influence; Remodeling; Countermeasures
目 录
（一）政府应该充分认识负面事件对城市旅游形象的影响，加强对旅游信息的发布 7
（三）制定激励扶持政策，加大宣传力度，促进大连旅游的又好、又快的发展 9
