温州商务旅游现状及发展对策研究毕业设计_计算机程序设计_计算机设计辅导_计算机设计代做_java_安卓_小程序_springboot

温州商务旅游现状及发展对策研究

摘要: 随着世界旅游业的飞速发展，商务旅游已成为近年来发展最快的旅游类型之一，它在国内外旅游业中所占的比重也越来越高，已经成为世界旅游业的重要组成部分，而且仍有巨大的发展潜力。本文通过研究国内商务旅游业发展状况，分析其存在的具体问题，并在此基础上结合温州商务旅游的发展现状及存在问题，针对温州商务旅游公司存在的问题，运用调查法、文献研究法和定量分析法，提出适合温州商务旅游发展的具体策略，以促进温州商务旅游在激烈的市场竞争中突围而出，为温州商务旅游的发展提供理论指导。

关键词：温州；商务旅游；营销策略

Abstract: With the rapid development of tourism, business travel has become a one of the fastest growing tourism types in recent years, its proportion in domestic and international tourism become more and more high, it had become an important part of the world tourism, and it still have great potential of development. This paper aimed at the business travel industry in China market development situation and existing problems, and combined with the actual development situation of Wenzhou business travel marketing, according to the existing problems of the business travel company in Wenzhou, used the survey methods, literature research methods and quantitative analysis method, this paper proposed some strategy for the development of Wenzhou business travel company. In order to promote Wenzhou business travel to break out in the fierce market competition and provided theoretical guidance for the development of Wenzhou business travel.

Keywords：Wenzhou；business travel；marketing strategy

目录

一、引言………………………………………………………………………………………………………….. 3

（一）商务旅游的概念…………………………………………………………………………………. 3

（二）发展商务旅游的意义…………………………………………………………………………… 3

三、温州商务旅游发展现状及存在的问题………………………………………………………………. 3

(一)温州商务旅游发展现状…………………………………………………………………………… 3

(二)温州商务旅游发展中存在的问题………………………………………………………………. 5

1．商务旅游公司较少，专业水平低…………………………………………………………. 5

2．商务旅游的专业人才匮乏…………………………………………………………………… 5

3．商务旅游公司信息化程度低……………………………………………………………….. 5

4．温州市政府推动作用缺乏…………………………………………………………………… 5