海报是满足人们物质和精神需求的艺术作品，必然被赋予深刻的文化特质，传播明确的消息和观念是海报设计功能的核心，它本身必然承载着文化内涵和世情物理。海报的设计一直以来就是致力于视觉沟通的艺术，是以直观的、准确的视觉图像或图形或文字符号来传递各种信息，启发和调动受众的关注和想象，达到信息传播的目的。汉字在平面海报设计中排版已经随着时代的进步而成为人们研究的重要课题，并越来越成为一种有效的信息传达手段。将文字作为设计元素、设计图形、设计类型和设计手法，它有着其他设计元素，设计方式不可替代的设计表现效应。因此在海报设计中，不仅要注重表面视觉上的美观，而更应该考虑合理利用汉字的设计与编排来达到信息传达的最佳效果。本论文主要介绍文字设计在海报中的图像化，汉字与图像替换或组合，文字设计在海报设计中的书法形式，文字的设计风格，字体形态构成在海报中的布局及表现海报的内涵。
关键词：海报；文字设计；图像化；书法
Abstract
Poster that satisfy the people’s spiritual and material needs of works of art, must be endowed with profound cultural characteristics, the dissemination of clear concept and news is the core function of poster design, it must bears cultural connotation and social physics. Poster design has always been committed to visual communication art, is intuitive, accurate visual images or graphics or text symbols to transfer various information, inspire and mobilize the audience’s attention and imagination, information dissemination to achieve the purpose of. The word is the important carrier of information, is essential to life. With the development of economy the ceaseless progress of science and technology, printing, photography, technology innovation, perfect use of computer special effects, the poster of media diversification, both for the Chinese movie poster ‘s rapid development has provided more likely. Character it will be applied to specific design project, through the design of the font ‘s unique visual language after the application object shows out of the ordinary personality characteristics. This article through Chinese characters in modern text poster visual performance in the design of Chinese characters design, expounds the important role of. In modern design, in order to cause people attention, or embodying an design traits, the designer can use a picture and text of this two big design element. This paper mainly introduces the writing design in poster image, Chinese characters and image replacement or combination, writing design in poster design in the form of calligraphy, writing style, font form in the poster layout and presentation poster connotation.
Key words: poster design； text； image；calligraphy
目 录
Abstract………………………………………………………. VI
一、文字设计的含义及分类………………………………………….. 1
二、文字设计在海报中的图像化………………………………………. 2
三、汉字与图像替换或组合………………………………………….. 3
四、文字设计在海报设计中的书法形式…………………………………. 4
五、文字的设计风格……………………………………………….. 5
六、字体形态构成在海报中的布局及表现海报的内涵.. ……………………. 5
参考文献……………………………………………………….. 11
