摘 要
随着社会的发展,人们的审美意识在不断的提高,在注重包装的实用价值的同时,也越来越注重包装的审美价值。而美感的获得,一方面来源于人的情感体验,另一方面则来自于包装外在结构中的形式。在我们的日常生活中五谷杂粮对我们的影响越来越大,对于它的包装结构形式人们的要求也越来越高。设计出便捷美观的五谷杂粮外包装形式能够唤起人们的审美感受,包装设计形式特征也是与时代同步的,对五谷杂粮包装设计形式的研究能够更好的指导包装设计实践,这对于现代包装设计具有积极的现实意义。在当今这个时尚精致的时代里五谷杂粮的难以打入高档消费市场,这就使人考虑五谷杂粮的外包装结构形式的落后。最初人们用陶罐、青铜器等等承装东西,随着发展包装也以麻袋、布袋为主,后来出现塑料制品,目前我国也是塑料制品产量最多的国家。提升杂粮高端化,提高价值品质,包装结构形式的是重要途径,一件美观的包装就是一件艺术品。
关键词:杂粮 包装设计 结构形式
Abstract
With the development of society, people’s aesthetic consciousness in the constantly improving, in pay attention to the practical value of the package at the same time, also pay more and more attention to the aesthetic value of the package. And the beauty of the gain, originates on one hand the emotional experience, on the other hand, from the external structure in the form of packaging. In our daily life cereal grains to our increasing influence, the packaging structure of the people there are increasingly high requirements. Design a convenient handsome grain packaging form can arouse people’s aesthetic feeling, packaging design form characteristic is with time synchronization, the grains of packaging design form research can better guide the packaging design practice, the modern packaging design has a positive and practical significance. In this fashion in the era of grain to enter the high-end consumer market, this makes people think cereals packaging structure behind. Initially people with pots, bronze and so on equipment for the thing, with the development of packaging in sacks, bags, and later appeared in plastic products, at present our country is plastic products output most countries. Improving grain high-end, enhance the value of quality, packaging structure is important way, a handsome packaging is a work of art.
Key words: food packaging design structure
目 录