摘 要
当下社会的快速发展,给我们的生活带来了新的方向和契机,艺术的发展也不能例外,各个艺术门类之间的距离也越来越近,告别了独立存在的形态,更多的是相辅相成,互相融通。摄影艺术的蓬勃兴起在平面设计的发展过程中逐渐起到了重要的作用,使平面设计在内容上更加丰富,视觉上更加真实,应用上的更加方便,宣传上更加深入人心,这几者的有机结合,对整个企业或商品的推广与宣传都起到了很好的效果。
关键词:时尚摄影 关系 平面广告设计
Abstract
the current rapid development of society, our lives to bring new directions and opportunities, the development of art is not the exception, the distance between each artistic class is more recent, bid farewell to the independent existence form, more are complementary, mutual accommodation. Photography art flourishing in graphic design in the process of development has played an important role, so that the graphic design richer in content, more visually realistic application, the more convenient, conduct propaganda more win support among the people, the organic combination of the entire enterprise or commodity, promotion and publicity to very good results.
Key words: fashion photography relations of plane advertisement design
目 录
1.1平面广告设计的定义………………………………………. 2
1.2平面广告设计的发展状况…………………………………… 2
三、浅谈广告设计中摄影的重要作用…………………………….3
2.1促进了广告设计的发展………………………………………3
2.2丰富了广告设计的表达手法…………………………………..3
2.3增强了广告设计作品的画面感染力……………………………..3
2.4加速了信息传递的准确性与完整性……………………………..3