摘要

随着电子商务的快速发展，电子商务成为了国民经济的重要产业之一，主要模式有B2B、B2C、C2C三大类型。电商在中国经历了爆炸式的发展，电商在发展的同时，行业也面临着巨大的挑战，产品类型逐渐同质化，使企业进入了价格战，在提升市场占有率、吸引客户、提升品牌知名度等过程中都面临了巨大的挑战，电商企业必须要有一套有效的管理办法才能促进企业在竞争中生存下来。

绩效管理是企业管理的核心，企业管理的工作都是建立在绩效管理的基础之上的，企业进行管理的目的就是为了更好更快的提升绩效，优化在企业生存过程中存在的各种问题，实现企业目标，自2010年成立以来，ZD公司也经历了快速发展的，但是近年来企业绩效增长缓慢，企业进入了发展的瓶颈，本研究以ZD电子商务公司为案例进行调查，采用问卷、访谈等多种形式相结合的办法，结果发现，公司绩效考核体系不健全，考核指标与公司发展不相符，缺乏考核反馈，激励手段缺乏，导致员工满意度低，这些都阻碍了公司的进一步发展。

针对发现的问题，本文优化了绩效管理实施办法，对绩效管理体系进行了重新设计，主要流程包括计划制定、分解目标、绩效计划实施、绩效结果监控、绩效考评以及绩效管理反馈和应用。

关键词：电子商务，绩效管理体系，企业管理

Abstract

With the rapid development of e-commerce, e-commerce has become an important industry in the national economy, there is the main mode of B2B, B2C, C2C three types. Electricity suppliers in China has experienced explosive growth, electricity supplier in the development of the industry also faces enormous challenges, the gradual homogenization of the product type, enable enterprises to enter a price war, in increasing market share and attract customers, improve brand awareness and other processes are facing a huge challenge, business enterprise must have an effective management approach in order to promote business survive in the competition.

Performance management is the core of enterprise management, enterprise management work are based on the performance management, and enterprise management purposes is to better and faster to improve performance and optimize the various problems existing in the process of business survival and achieve business goals, since established in 2010, ZD company has experienced rapid development in recent years, but slow growth in corporate performance, business has entered a development bottleneck, this study ZD e-commerce company as a case investigation questionnaire, interviews and other forms of combination of approaches and found that performance appraisal system is not perfect, and assessment indicators do not match the company’s development, the lack of evaluation feedback, lack of incentives, leading to low employee satisfaction, which hindered the further development of the company .

For the problems identified, the paper optimized implementation of performance management approach to performance management system has been redesigned, the main process including planning, goal decomposition, the implementation of the performance plan, performance results monitoring, performance evaluation and feedback and performance management applications.

Key words: E-commerce, performance management system, enterprise management