长沙麦当劳阿波罗店企业人才流失的问题及对策
【摘要】
随着我国餐饮业的快速发展以及人们消费观念的转变，餐饮市场的竞争日益加剧，餐饮业人才流失现象已经成为企业发展的一项难题。在此背景下，本文以长沙麦当劳阿波罗店为典型案例进行研究，简述了长沙麦当劳阿波罗人力资源现状，指出该店人才流失的问题，例如该店在招聘范围与管理不合理等；并提出相应的发展策略，例如改进招聘范围，提升管理人员的素质，加强对人员的培训与职业规划，制定合理、有竞争力的薪资、福利体系等措施，希望长沙麦当劳阿波罗店能够提升管理水平，能广泛吸纳人才，留住人才，促进企业的快速发展，以及为其他餐饮企业的人才发展提供有力的参考依据，是具有现实意义的研究课题。
【关键词】
麦当劳；招聘；人才流失；策略
Abstract
With the rapid development of China’s catering industry and the people’s consumption concept, an increasingly competitive food market, food and beverage industry brain drain phenomenon has become a development problem. In this context, this paper Changsha Apollo shop as a typical McDonald’s case study, outlined the status of human resources Changsha Apollo McDonald’s, that store brain drain, such as recruiting and managing the store in the irrational; and propose appropriate development strategies, such as improved recruiting, improve the quality of management, strengthen personnel training and career planning, develop a reasonable, competitive salary, benefits system and other measures in the hope Changsha McDonald’s stores to improve the management of Apollo , to solicit and retain qualified personnel, to promote the rapid development of enterprises, as well as other catering businesses provide a strong talent development of reference is the practical significance of the study.
Keywords: McDonald’s, recruitment, brain drain, strategy
目 录
摘 要……………………………………………………………………………………………………………………. I
Abstract…………………………………………………………………………………………………………………… II
一、麦当劳人力资源现状及其存在的问题…………………………………………………………………. 1
（一）长沙麦当劳阿波罗店人力资源现状…………………………………………………………… 1
1.长沙麦当劳阿波罗店简介…………………………………………………………………………… 1
2.长沙麦当劳阿波罗店人员分配……………………………………………………………………. 1
3.员工考核……………………………………………………………………………………………………. 1
4.员工培训……………………………………………………………………………………………………. 1
5.福利制度……………………………………………………………………………………………………. 2
（二）麦当劳人才流失问题………………………………………………………………………………… 2
1.人力资源招聘范围不合理…………………………………………………………………………… 2
2.管理人员管理能力不足………………………………………………………………………………. 2
3.人员薪资低………………………………………………………………………………………………… 3
4.员工的规划不清晰……………………………………………………………………………………… 3
5.工作环境与压力大……………………………………………………………………………………… 3
二、麦当劳公司人才流失的原因……………………………………………………………………………….. 4
（一）麦当劳公司激励制度还存在不足………………………………………………………………. 4
（二）员工期望难以实行……………………………………………………………………………………. 4
（三）员工无法获得成就感………………………………………………………………………………… 4
三、防范公司人员流失的对策…………………………………………………………………………………… 5
（一）招聘的范围改进……………………………………………………………………………………….. 5
（二）管理者素质的提升……………………………………………………………………………………. 5
1.人员管理……………………………………………………………………………………………………. 5
2.人员沟通……………………………………………………………………………………………………. 5
（三）人员的培训与职业规划…………………………………………………………………………….. 5
1.加强对人员的中高级培训…………………………………………………………………………… 5
2.对员工进行职业规划………………………………………………………………………………….. 6
（四）制定合理、有竞争力的薪资、福利体系……………………………………………………. 6
（五）塑造良好的企业文化………………………………………………………………………………… 7
1.塑造良好的企业文化………………………………………………………………………………….. 7
2.给员工创造舒适的工作环境……………………………………………………………………….. 7
（六）强化沟通，促使员工认同企业发展目标。………………………………………………… 8
四、结论…………………………………………………………………………………………………………………… 8
