摘 要
中国广告摄影这个行业在中国只有短短几十年的发展历史,依然处于起步的阶段, 自身发展实力相对薄弱 但随着中国经济的飞速发展, 广告这一行业在日益蓬升, 使中国广告摄影也在向国际化的趋势挺进。本文通过对中国广告摄影中一些传统的摄影手法和摄影技术方等方面进行了论述,分析了它们对中国广告摄影行业带来的影响以及未来的发展趋势。广告影响社会大众的意识形态，以及不同群体的艺术品位和生活方式。作为广告的一部分，广告摄影几乎渗透了我们生活的各个层面。然而，广告如何透过摄影传播信息，而细节手段和细节处理又如何在广告摄影的传统中起到至关重要的决定作用，并影响人们的价值观从而构建认同感，这需要我们重新审视。
关键词：广告摄影 现实状况 未来趋势
Abstract
China advertising photography industry in China only a few dozen years of development history, is still at the initial stage, development strength is relatively weak but with the rapid development of Chinese economy, advertising in this sector in an increasingly bitter fleabane rises, make Chinese advertising photography and also to the internationalization trend. This article through to the Chinese advertising photography industry in recent years the introduction of some new hardware and software technology were discussed, so as to analyze them on China advertising photography industry brought influence and development trend. Effect of advertising on public ideology, and different groups of artistic taste and lifestyle. As a part of advertisement, advertising photography penetrated almost every level of our lives. However, how advertising through photography and dissemination of information, details and details how means in advertising photography plays a crucial decision function, and affect people’s values and construction of identity, which requires us to re-examine the.
Key words: advertising photography reality future trends
一、中国广告摄影的发展过程和现实状况
二、中国广告摄影的不足之处
三、中国广告摄影未来的新走向
