目录
.5.2 加强餐饮业的网络化建设，特别是餐饮企业网站的建设… 9
餐饮业网络营销现状及存在问题研究
——以杭州唐宫餐饮集团为例
电子商务081班 方洋杰 指导老师 刘龙青
摘要：餐饮网络营销随着互联网的普及而逐渐兴起，它是以网络为营销工具，通过各种网络媒介，达到餐饮营销的目的。我国餐饮网络营销的兴起迎合了时代发展的要求，通过开展网络营销促进了我国餐饮行业的优化升级，但是由于起步晚，基础薄弱，导致我国餐饮网络营销的发展缓慢。本文以杭州唐宫餐饮集团的网络营销现状为例，从硬件配置、人才支持、营销意识等方面分析企业存在的不足与问题，最后结合自身所学知识，对我国的餐饮集团网络营销进行深入的分析，提出了自己的一些建议。
关键词：餐饮；网络营销；模式
The analysis of Hangzhou Tang Gong Restaurants’ network marketing situation
Abstract: Food network marketing with the popularity of the Internet and gradually arisen, it is based on the network as a marketing tool, through the kinds of network media, to achieve the purpose of marketing catering. China’s catering the rise of network marketing to meet the development requirements of the times, through the development of network marketing to promote the optimization and upgrading of China’s catering industry, but because start late, the foundation is weak, resulting in China’s food network marketing development is slow. This paper takes Hangzhou Tang Gong Restaurant Group marketing network status as an example, the hardware configuration, personnel support, marketing consciousness and other aspects of enterprise existing problems, finally unifies the knowledge, to our country food and beverage group network sale to undertake thorough analysis, put forward some suggestions.
Key words : catering; The network marketing; mode
