目 录
摘 要··································· 1
一、大学生的消费现状和消费结构······················ 1
（一）大学生的消费现状·························· 1
（二）大学生的消费结构·························· 1
1.基础生活消费······························ 1
2.学习消费································ 1
3.休闲及娱乐消费····························· 1
4.人际交往消费······························ 1
二、大学生的消费特点··························· 1
（一）消费结构多元化··························· 1
（二）消费主流理性化··························· 2
（三）消费行为彰显个性化························· 2
三、影响大学生的消费行为的因素······················ 3
（一）家庭的影响····························· 3
（二）社会环境的影响··························· 3
（三）大学生受自身或心理的影响······················ 3
（四）受社会教育力度不够和学校管理不足的影响··············· 3
四、大学生消费的分析和建议························ 3
1.理财教育································ 3
2.弘扬传统文化,传承节俭美德························ 4
（二）建设校园消费文化·························· 4
结论··································· 4
参考文献································· 4
当代大学生消费行为分析报告
摘要：改革开放以来，社会的物质生活水平和消费水平不断提高，人们的消费倾向不再单一。大学生在消费群体中是一个特殊的存在，大学生的消费行为和消费观念与上一代的观念十分不同，受西方影响越来越喜欢个性、超前、轻奢的消费。本篇论文将从大学生的消费现状和消费结构以及大学生的消费价值观等方面分析大学生的消费行为和大学生的消费误区，并对此现状进行分析和提出建议。
关键词：大学生消费、消费心理、消费行为
