杭州一嗨汽车租赁公司绿色营销策略
摘要：伴随我国对于环境保护的重视，已经将可持续发展，努力构造资源节约型、友好环境型社会制定为我国的最基本国情。企业切实开展绿色营销符合国家基本国情的战略要求已经势在必行，因此对于加强我国绿色营销策略的贯彻实施具有重要的研究意义。本文结合杭州一嗨汽车租赁公司的实证案例分析了我国汽车租赁业开展绿色营销策略的必要性。
全文包括六个部分。第一部分主要研究了论文的研究背景与研究意义；第二部分对汽车租赁行业开展绿色营销策略的基本理论进行概述；第三部分分析了中外汽车租赁行业的发展现状，同时分析了杭州汽车租赁业的发展状况；第四部分结合杭州一嗨汽车租赁公司的实际情况，调查了一嗨公司的人力资源和业务情况，认识到目前公司所面临的不足；第五部分则主要讲述了一嗨公司开展绿色营销的必要性并且提出了针对性的建议和措施；第六部分对全文进行了概括性总结。
关键词：绿色营销；汽车租赁；策略；建议
Hangzhou a hi rental company green marketing strategy
Abstract: Along with our country for environmental protection attention, will have the sustainable development, to structure a resource-conserving environment-friendly type society for our country’s most formulated basic national conditions. Enterprise to carry out green marketing conform to the state’s basic conditions strategic request has been imperative, so to strengthen our green marketing strategy for the implementation of the research has important significance. Combining with the hangzhou a hi car rental company of empirical case analysis of our car rental industry developing green marketing strategy of necessity.
The paper includes six parts. The first part of the paper the research background of and research significance; The second part of the car rental industry to develop green marketing strategy Outlines the basic theory; In the third part of the analysis and current situation of the development of the car rental industry are analyzed, and the development situation of hangzhou car rental industry; The fourth part in hangzhou a hi car rental company’s actual situation, survey a hi company human resource and the business and to recognize the company facing disadvantages; The fifth part is mainly about a hi the company to conduct the necessity of green marketing and puts forward corresponding Suggestions and measures; The sixth of the full text of this paper summarizes preliminary.
Key words: Green marketing; Car rental; Strategies; suggest
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