摘 要 踏入二十一世纪以来，随着我国经济高速增长，互联网的快速发展，使人类真正的进入了网络时代。在这个日新月异的时代，网络消费逐渐进入人们的视界，具有敏锐眼光，充满朝气的大学生则成为了对互联网消费这种消费模式吸收和接纳最快的社会前沿群体，成为我国网络消费的生力军。虽然网络消费已经慢慢走向成熟，但其中仍然存在很多问题需要解决，当中存在一些问题值得我们深入探讨。本文对华商学院学生关于网络消费行为以调查问卷的形式来进行，调查问卷借助了统计分析，分类统计，交叉分析的方法，运用经济学、社会学、管理学等相关知识
关键词：网络购物 统计分析 Logistic回归 对策建议
Abstract With the growth of economy and society, the rapid development of the Internet, online shopping has become a part of people life indispensable, college students seems to have become the main force of network shopping. Although online shopping has slowly mature, but there still exist many problems, the problems which are worth for us to explore.Based on the social background of the large data, this paper on the questionnaire of Hua shang college students online shopping consumption based, with SPSS software and Excel software by using the basic methods of statistical analysis, correspondence analysis, logistic regression method, carries on the analysis to the Hua shang students online shopping consumption. Combined with students online shopping situation, to find out the differences of students’ online shopping behavior of college students in the Hua shang, online shopping consumer psychology analysis, so as to correctly guide the consumer concept of Hua shang students. Then through logistic regression analysis to find out the key factors which influence students online shopping frequency. Finally, in front of the conclusions of the analysis to the school, electricity, the government proposed the corresponding countermeasures and suggestions.
Key words: Online shopping; Statistical analysis; Logistic regression;
Countermeasures and suggestions
目 录
1.学校应积极引导学生绿色健康消费意识，正确培养学生的消费观和价值观，倡导理性消费 18
3.政府要完善行业的法律体系，加强对网络的监管力度…. 19
